Launching a new brand
Total Tools had a huge relaunch of their existing products, requiring the production of over 300+ pieces of artwork. This included taking new branding throughout a whole range.
Brand rollout, packaging design, dieline design, finished artwork.
My Role and skills:
- Adhering to brand guidelines
- Follow printer requirements for final artwork preparation
- Refining brand guidelines and creating rules for Wolf
- Ensuring brand consistency
- Designing new dielines for new products
- Creating product manuals
- Ensuring all legally required warnings were applied
- Product photography