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Total Tools Wolf - Logo
Total Tools

Launching a new brand

Total Tools had a huge relaunch of their existing products, requiring the production of over 300+ pieces of artwork. This included taking new branding throughout a whole range.

Total Tools Wolf - Lifetime Warranty
Total Tools Wolf - Hammer artwork
Total Tools Wolf - Hammer

The Project:

Brand rollout, packaging design, dieline design, finished artwork.
Total Tools Wolf - Brick line
Total Tools Wolf - assets
Total Tools Wolf - Hacksaw
Total Tools Wolf - Chisel artwork
Total Tools Wolf - Square artwork icons
Total Tools Wolf - Wrench
Total Tools Wolf - Mallet artwork
Total Tools Wolf - Suction cups
My Role and skills:
  • Adhering to brand guidelines
  • Follow printer requirements for final artwork preparation
  • Refining brand guidelines and creating rules for Wolf
  • Ensuring brand consistency
  • Designing new dielines for new products
  • Creating product manuals
  • Ensuring all legally required warnings were applied
  • Product photography