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Citibank Kochi

Bring on the Brand New World

Citibank Australia launched a TVC campaign with Archibald Williams, celebrating some of the real people who are at the forefront of this brand new world. I was hired to take the campaign to final output across all channels.

Full ad, animated and static

The Campaign:

TV, OOH, Online Ads, Social.


Copywriter: Nicole Conway
Art Director: Tim Batterham
Executive Creative Director: Matt Gilmour
Producer: Amanda Cain

Production Company: Paper Dragon

Director: Sam Couzens
Music: Rumble
Photographer: Jeremy Park

Citibank Bring on the Brand New World

Watch individual TVCs

Citibank Bring on the Brand New World
My Role and skills:
  • After Effects image animation
  • Photoshop pixel perfect animated and static ads
  • Ensuring consistency across variations and channels
  • Adhering to brand guidelines
  • Animate logo footer for use across campaign
  • Produce spec perfect artwork for submission